Success or failure of any business will largely depend on the customers and their appreciation of the products or services offered. Hence; every entrepreneurs should carefully assess the requirements and the usefulness and price of the products and services offered from the customer’s point of view.

Basically there are three types of customers in the market and these are the ones about whom entrepreneurs would need to think about. While each of the categories are meant for particular products and services, in many cases the dividing lines are too thin and there are substantial overlap among the end buyers.

Customers who make the ultimate decisions for payment, those who influence others to buy and take such decision and end users are the three types of customers in the market and every one of them are important for the provider entrepreneurs.

Each of the categories can contribute substantially to the success or failure of a business and that is what the entrepreneur needs to care about.

Related Tags:

• dealing with customers